As companies look to cut costs by adding a virtual component to live events, it's important to consider the experience of others who have created these events successfully, and to take best practice learnings from them.
On24 is such a company: the San Fransisco-headquartered firm has been providing Web casting, virtual events and lead generation since 1998. The company's chief marketing officer, Denise Persson, recently contributed a piece to MeetingNews.com outlining eight basic principles to a successful 'hybrid show.'
These include:
1 - Explain benefits to exhibitors;
2 - Provide screen shots in advance to prospective users;
3 - Promote attendee benefits;
4 - Offer registration prizes and incentives;
5 - Offer compelling content;
6 - Enable networking;
7 - Use virtual metrics tools;
8 - Exploit the archived content.
Read more detailed explanations here.
Comments